Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
Groupon Grassroots also provided KaBOOM! with tools and a simple call to action to have supporters invite five to 10 of their friends to participate in the campaign, a great way to ignite peer-to-peer fundraising.
To get the word out beyond the feature on Groupon, KaBOOM! marketed the campaign itself to its own supporters and donors.
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