Playful Fundraising

"When we were featured the last week of the year, we did your basic Facebook posts and Twitter tweets, and we also sent out a dedicated e-mail to our list with our year-end solicitation e-mails already scheduled, adding information about the Groupon campaign as it was happening," Morozovsky says. "We saw it had a huge impact. Not only did we get a bunch of new donors from Groupon, but we had a lot of our current supporters who had not yet become donors but decided to donate through us through Groupon."