Playful Fundraising

Results

This being the first time KaBOOM! had really gone out to donors beyond its own housefile, no one quite knew what to expect. It proved to be a wild success. Overall, 740 Groupons were sold to 646 users, with 256 of them redeeming the Groupon — a 40 percent response rate and well above the average Groupon campaign — raising $11,500 from Groupon subscribers. With the match from Foresters, the campaign raised more than $23,000. Of the 646 donors who contributed, 74 percent were brand-new supporters while 26 percent were already on the housefile, yet only 4 percent of them had been prior donors.