Playful Fundraising

Thanks to the automated thank-yous Salsa Labs set up for KaBOOM!, Groupon customers received a thank-you once they purchased the KaBOOM! Groupon, which was key to the high redemption rate. It also had the call to action to redeem the Groupon.

"[Donors] were sent a message as soon as they had purchased a Groupon just to say thank you very much," says Amanda Foster, account manager at Salsa. "There are auto-triggers in Salsa that after someone makes a donation or completes an advocacy action or anything like that, it can automatically say thank you for supporting our organization."