Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
However, the work wasn't done there. Beyond just raising the funds and adding donors to the file, KaBOOM! really wanted to keep these new donors engaged and active. So they were immediately funneled into the KaBOOM! housefile, receiving newsletters and regular communications, including event invites and solicitations, and directly telling donors what playgrounds or playground elements their donations helped build.
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