Playful Fundraising

That's the conundrum that KaBOOM! found itself in. The organization dedicated to saving play for America's children by building playgrounds and playspaces in communities throughout the nation needed to find a way to grow and manage its donor base and empower communities to build their own playgrounds. But instead of purchasing lists and sending out communications to potential donors who may or may not have any desire to support KaBOOM!, the organization sought an innovative way to reach a new audience.