Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
"[KaBOOM!] created a genuine incentive to give," Morrisey says. "Donors, especially people who are donating at the small levels, the micro-donations level, they don't want all the free stuff — a T-shirt or some piece of swag. It almost feels like it's wiping out their donation. What people want to know is what happened with the money. And that's what KaBOOM! was doing, building an authentic connection that's going to have lasing power."
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