Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
It's proven to be hugely successful, already showing signs of that lasting power. More than 130 of these new donors have become active subscribers for KaBOOM!, and these new donors have better open and clickthrough rates on e-mail communications than the supporters that were already on KaBOOM!'s housefile.
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