Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
"Because they self-selected KaBOOM! and learned a lot of information through the Groupon site, people went in knowing more about us and what we did rather than just a blind third-party charity fundraiser," Morozovsky says. "That amount of information people already had once they decided to make a donation through Groupon was really great and helpful.
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