Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
"Anytime you don't have to pay for names, it's always a good thing, and if those names have already donated to you before you even get them — [as they did in this campaign] — that's even better than a prequalified lead. That's about as good as you can get," she adds.
The campaign was such a success that Groupon Grassroots and KaBOOM! are at it again this year for the Groupon Grassroots Big Give campaign, continuing the partnership.
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