Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
This time around, Morozovsky is hoping to engage new donors even more, ramping up a little more communications in January and planning to implement a welcome series as opposed to just lumping the new donors into the newsletter lists and online communications.
"I really enjoyed this opportunity, and you learn from every campaign," Morozovsky says. "Obviously everyone involved thought it was a success so I'm looking forward to putting all those lessons learned last year into practice this year."
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