Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
Of course, none of this would have worked had KaBOOM! and Groupon Grassroots not been the right fit.
"KaBOOM! and Groupon are just a really good match," Foster says. "When people go on Groupon, they're always looking for fun stuff, and KaBOOM!, it's playgrounds — you don't get much more fun than that."
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