Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
Enter Groupon Grassroots and KaBOOM!'s donor relationship management database partner, Salsa Labs.
Leveraging connections
As fate would have it, in the summer of 2011 a KaBOOM! staffer met a Groupon Grassroots (then branded the G-Team) staffer at a conference in New Orleans and got to talking, says Anna Morozovsky, senior manager of individual giving and major gifts at KaBOOM!. When the staffer returned, she connected the Groupon folks with Morozovsky and the two organizations began discussing Groupon's year-end Grouponicus campaign.
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