Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
Groupon Grassroots is daily deals site Groupon's social-action brand with a mission to activate citizenship and foster neighborhood advancement through Groupon. The goal is to provide Groupon customers with a simple way to support local causes. It does that by promoting a collection of local campaigns — usually around 15 — each week on Groupon, says Patty Huber Morrisey, manager of Groupon Grassroots, providing a new segment for the organizations featured.
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