Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
"We're using the platform in the same way Groupon uses the platform to help small businesses connect with new customers," Morrisey adds. "By offering discounts these businesses can attract new customers. So instead of the incentive being a discount for causes, it's a guaranteed impact in the community."
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