Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
During the final week of the year, Groupon Grassroots promotes six national campaigns for its Grouponicus holiday season promotion.
By leveraging the relationship it began building in June 2011, KaBOOM! submitted an application to be featured during Grouponicus in August and was approved in October.
"KaBOOM!'s been on our radar for a while. They seemed like a really great fit: big national organization, have a really strong, engaged supporter base that they could leverage to expand their reach through Groupon, and then the compelling local impact of building playgrounds," Morrisey says.
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