Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
By November, the two sides hammered out all the campaign details. That included KaBOOM! securing a matching gift from corporate partner Foresters, which has donated $7 million to KaBOOM! since 2006. Foresters, a membership-based insurance provider, agreed to match up to $20,000 for the campaign, providing a nice incentive to Groupon users.
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