Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
It also included a specific goal, stating, "If G-Team Members Donate $2,000, Then KaBOOM! Can Begin Building New Playgrounds for Underserved Children."
The campaign
Once everything was put into place, all that was left was the execution. So in the final week of the year, the KaBOOM! Groupon campaign went live. The main call-out had "Today's Featured Campaign" with the brief description: "Help create a safe environment for youth to play; donate today to KaBOOM! so it can build brand-new playgrounds. Learn more."
Related Content
Comments
