Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
Once donors clicked through, the Groupon Grassroots landing page had an image of a KaBOOM! crew at work along with a price tag that read "from $10," showing that a $10 donation has a $20 value — or a 50 percent discount. It also laid out how many Groupons were bought and a call to action to buy it for a friend.
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