Karin Kirchoff joins MINDset direct as Vice President

PRESS RELEASE
For Immediate Release

Arlington, VA - November 16, 2010 - MINDset direct, an agency leader specializing in
increasing the value of donor groups, announces the addition of Karin Kirchoff as Vice
President to the MINDset team. In this position, Karin will work closely with MINDset's
clients in developing strategies to build and deepen donor relationships and maximize
net revenue.