Karin Kirchoff joins MINDset direct as Vice President

The addition of Kirchoff to the team happens at the same time MINDset direct changes hands - signaling a new direction for the agency. MINDset was, until recently, a division of CDR Fundraising but is now once again owned and led by founder, Kristin McCurry.

"MINDset is a transformational partner for leading non-profits who want data-driven
results and a commitment to the bottom line. As a former client, I truly understand the impact this can have on a partnership and how it benefits clients. I am delighted to be a part of the MINDset team," said Kirchoff.