Karin Kirchoff joins MINDset direct as Vice President

PRESS RELEASE
For Immediate Release

Arlington, VA - November 16, 2010 - MINDset direct, an agency leader specializing in
increasing the value of donor groups, announces the addition of Karin Kirchoff as Vice
President to the MINDset team. In this position, Karin will work closely with MINDset's
clients in developing strategies to build and deepen donor relationships and maximize
net revenue.

With more than 15 years experience working with complex integrated marketing
programs in both the commercial and non profit sectors as well as within a top industry agency and leading telemarketing firm, Karin is recognized as a thought leader and award-winning strategist dedicated to raising money to advance the mission work of great causes. Her innovative approach to marketing, particularly with integrating new media into traditional fundraising channels, will help enhance and grow the fundraising programs of MINDset's clients.

The addition of Kirchoff to the team happens at the same time MINDset direct changes hands - signaling a new direction for the agency. MINDset was, until recently, a division of CDR Fundraising but is now once again owned and led by founder, Kristin McCurry.

"MINDset is a transformational partner for leading non-profits who want data-driven
results and a commitment to the bottom line. As a former client, I truly understand the impact this can have on a partnership and how it benefits clients. I am delighted to be a part of the MINDset team," said Kirchoff.

Kristin McCurry, Founding Principal of MINDset, said "Like most of our staff, Karin has
deeply valuable experience in the commercial sector and for advocacy groups, as
well as on the agency side. This, along with her leadership and expertise in integration and enterprise-wide strategy, make her a perfect fit for MINDset and our clients."

To contact Karin, please call 703.812.8260 or email her at kkirchoff@mindsetdirect.com. Kristin McCurry can be reached at 703.538.6463 or at kmccurry@mindsetdirect.com

MINDset direct, a woman-owned practice located in
Arlington, Virginia, was recently acquired from the CDR Fundraising Group. MINDset is dedicated to guiding non-profit organizations as they build deeper donor commitment through innovative strategies and effective communication. Utilizing the "new currency" of donor needs, preferences and communication and relying on the power of data, MINDset helps leading-edge non-profits like St Jude Children's Research Hospital, United Cerebral Palsy and AARP Foundation to identify, understand and influence the dynamics of donor groups in order to drive higher value relationships.