Keep It Simple Stupid

This mailing from Oxfam America is plain and sparse and that’s the point. Mailed blind in a No. 10 envelope, it includes a reply device, BRE, three-page 8.5-inch-by-11-inch letter, all of which are on plain white paper devoid of color save for the occasional green Oxfam America logo. The 3.75-inch-by-9-inch, six-panel brochure -- done in four-color and rife with photographs of the Third World people the organization helps -- provides the only gloss and color in the mailing.