Keep It Simple Stupid

Instead, the letter promises a straightforward case for its mission and the need for support. The next two pages do so and the letter concludes by itemizing how far donors’ contributions can go, e.g., “$100 could provide a small loan to a poor woman in Guatemala to purchase livestock and see for food crops to help her family become more self-sufficient.” Beginning the letter in the way it did makes Oxfam’s statement showing how far donor contributions go more believable.