Keep Recipients Connected

A white No. 10 carrier envelope mailed blind and devoid of any design elements can be intriguing. But so too is an envelope decked out in four colors, rife with graphics and teasers, like this mailing sent by Capuchin Franciscans of the Province of St. Mary.

The outer of this mailing features a pastel-colored illustration of Padre Pio, right hand raised in a blessing motion, surrounded by flowers of all colors. It’s a strong image. The illustration spans the face of the envelope, reminiscent of a religious fresco. Teasers above the address window read, “Receive the miraculous intercession of Padre Pio … Join us in a special Novena of Masses honoring this revered Capuchin Saint.” And in the lower right-hand corner of the envelope is the teaser, “Free Padre Pio Medal Enclosed!” below a thumbnail picture of the medal.