Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
Beyond the popularity of the ornaments themselves, Rechtiene says a big key to the success of this campaign is the low overhead. The only cost is paying ChemArt to fulfill the requests, and getting a new design is as simple as taking a photograph of the window to be featured and sending it to ChemArt. ChemArt produces the design, the order is placed, word gets out and the ornaments fly off the shelves. What does Rechtiene credit for the ornament project’s success?
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