Keeping the Faith

And her advice to those out there looking for a way to boost their organizations’ fundraising?

“First of all you have to have the idea, and don’t hesitate to go to the powers that be and present it. If you’ve got a bright idea, put it out there,” she says.

Taking Direct Response to the Next (Online) Level
Salesian Missions (SMI) is a New Rochelle, N.Y.-based, Catholic organization founded by Don Bosco — a 19th-century priest, educator and writer who dedicated his life to the betterment and education of disadvantaged youths. Its mission is to teach young people various trades to find jobs and become self-sufficient. Like many nonprofit organizations, SMI built its fundraising chops with a strong direct-mail program. And like many nonprofits that were slow to adopting the online channel, it didn’t really have an online strategy.