Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
This is a familiar story, and one that SMI knew it had to change as donors evolve in the 21st century.
“We didn’t really have a great online presence, and we realized that that was lacking for our organization,” says Tom Peters, IT supervisor of SMI. “Our organization is really a direct-mail organization, so the online component wasn’t really a priority. We decided it should be a priority.
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