Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
“In doing that, we formed a team of one person in every department and brainstormed what we should be doing online,” he adds. “We realized early on that we needed to bring in a partner.”
Enter direct-response fundraising agency Stratmark (now KerstenDirect). About two years ago, Stratmark began working with SMI as a fundraising advisor and did a lot of basic groundwork for SMI’s online presence, including redesigning the homepage, setting up an e-mail program and integrating online with direct mail.
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