Keeping the Faith

“On its most basic level, SMI has a really long and successful direct-mail program. Direct response has been part of what Salesian Missions has done, and it’s been a key element of their fundraising strategy,” says Jarred Schremmer, digital account supervisor at KerstenDirect. “So what we really wanted to do is better coordinate and integrate with that program. Their entire audience that they had has really built and established relationships, many of which started in the direct-mail program.”