Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
“SMI had a lot of experience and had successfully utilized a lot of video in the digital space in the past, but the majority of it was very ministry-focused. So there was a lot of engagement off of it, but there really wasn’t a strong fundraising component,” Schremmer says. “In December, we were able to develop a direct-response video that we promoted in multiple areas digitally.”
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