Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
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Joe Boland
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Then on top of that, social media became a focal point as well to really promote engagement with the enhanced digital assets, which opened up a new audience of potential donors. Add in increased e-mail frequency and a more integrated year-end campaign, and SMI embarked on a more aggressive, and more overall integrated, campaign.
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Joe Boland
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