Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
Did it work?
Coming off a year in which revenue grew by 50 percent, SMI couldn’t possibly expect such a lift in 2012, right? As it turns out, it saw nearly double that. In December alone, revenue grew by a whopping 95 percent over December 2011, and year-over-year growth in November was up 67 percent in 2012 compared to 2011. Overall, the year-end campaign saw a total year-over-year lift of 89 percent — coming off a 2011 year-end campaign that saw a 50 percent lift.
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