Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
What’s more, KerstenDirect and SMI saw that even with the increased e-mail frequency, open and clickthrough rates remained relatively consistent, while there was no noticeable increase in the unsubscribe rate. And the e-mails that featured the direct-response video were a huge hit, with an open rate of more than 20 percent and nearly a 30 percent clickthrough rate to the video itself.
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