Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
The more robust and integrated campaign also allowed Peters and the SMI team to better track and attribute response to the proper channels. Landing pages were incorporated for all online and offline pieces, with specific codes, so SMI could track the donor journey from all channels. It has helped SMI clean up its database and target donors better.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 AllNext »
Related Content
Comments
