Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
“Not only did it allow for cleaner management on the Salesian Missions side, but it also allowed for a more consistent donor experience. The biggest thing that we attribute the growth to is really having a very effective and consistent multichannel campaign,” Schremmer says.
It helps that SMI has one writer for all its communications — offline and online, which has helped really unify the message and feel across all mediums.
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