Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
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Joe Boland
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The key was, even after a 2011 year-end season of tremendous growth, to identify the areas that would take SMI to the next level and not rest on its laurels.
“Whether you realize it or not, your donor base is ready and anxious to engage with you online. They’re ready, so you have to be thinking about that strategy and you have to be thinking about consistency,” Schremmer says. “Is your organization taking full advantage of that?
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Joe Boland
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