Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
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Joe Boland
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“It’s very unlikely that you’re reaching your potential,” he adds. “SMI came off significant growth in 2011, but the opportunity in 2012 was still there to take it to an additional level. Identify how you can speak to your audience more effectively both through targeting as well as message testing. Find out what’s going to resonate, and continue to expand that out. That’s where the opportunity is for exponential growth.”
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Joe Boland
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