Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
Branding With Calls to Action
By now, every nonprofit organization knows the story of struggling to maximize online and offline fundraising, mainly due to the digital lag many in the fundraising industry experience compared to the commercial world. Union Rescue Mission (URM), a Los Angeles-based Christian organization dedicated to serving men, women, and children experiencing homelessness, faced the familiar challenges: a website that wasn’t user-friendly, no clear creative or strategic direction, and a lack of online, data-driven analytics.
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