Keeping the Faith

“I’ll never forget, when we sat down with Grizzard the first time they had just looked at the website and come up with the current mapping of the wireframe, and I started laughing because even though it was a linear chart, it looked like a big ball of string that was all messy — just a disaster,” she says. “Then they showed me the direction they think we should go — to clean it up; have each page be on brand with our current colors, phrasing, terminology; have it be representative of our current programs and services; and then really just think through the different audience groups and make sure they all could find what they needed.”