Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
To clean it all up, Grizzard and URM took a step-by-step approach, building out the aspects from the top down as opposed to the bottom-up approach URM took with its website originally. It began by driving all of URM’s online channels — website, blog, social media (CEO Andy Bales, the 2011 FundRaising Success Fundraiser of the Year, has a huge social-media following) — toward the best search engine optimization. So Grizzard took best practices and molded them to URM’s mission.
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