Keeping the Faith

For starters, it moved URM’s blog from a different site to host it on its own website. Then in the marquee space of the homepage, it transitioned from a current cause program to focus on its mission in an impactful way. So now, instead of highlighting a different message depending on the time of the year, the first image that appears is always the same slide of a homeless person and the message: “Tonight there will be 57,000 people experiencing homelessness in Los Angeles. There is a Solution.”