Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
“We redesigned it to make sure it was an introduction and not assumptive that everybody who’s coming to the site knows as much about URM as their agency or as their staffers and team,” McKinney says. “We started with a more introductory statement and call to action — if you click it brings you to a compelling infographic and more imagery.”
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