Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
Grizzard also added more compelling videos; made URM’s mission statement prevalent; and organized the website to make it more user-friendly by incorporating social sharing, a feed of Bales’ tweets and calls to action everywhere. The design was also tweaked to have a more gritty feel, and that new look was added across all online and offline channels.
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