Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
URM also streamlined its e-mail communications. Each week, it sends an e-mail message to its constituents. Bales shares an end-of-month update. There’s a video that highlights a changed life. There’s the e-newsletter. And there’s an appeal. So Grizzard made sure those messages reflected the website redesign to make sure the creative was coming from the same source with a unified message.
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