Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
Then it took an integrated approach, taking components from URM’s direct mail and highlighting them online, and doing the opposite, driving mail recipients online to online creative.
Results
The online overhaul provided an immediate impact for URM. Online donations spiked more than $60,500 in the October-December 2012 stretch over the same period in 2011, from $400,660 to $461,249. Looking over a longer period, from October 2011 to February 2012, online giving brought in $425,025, according to Groseth, while that number spiked to $535,041 in the October 2012-February 2013 time period.
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