Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
Groseth also says Bales’ active social-media presence had a great impact. He’s dedicated to communicating with his followers on Facebook, Twitter, Google+ and LinkedIn, which has really brought a more engaging crowd to URM. Her only regret is not enlisting help sooner.
“In retrospect, I probably wish I would have gotten help sooner rather than later. We were trying to do it ourselves, but we didn’t have the expertise,” she says. “The fact that it was much more user-friendly after all this was key.”
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