Premiums and Paid Products Spotlight: Keeping It in Budget

To make branded products economically feasible for your smaller nonprofit, it’s important to make every dollar count. Here are some ideas to do just that.

1. Don’t aim too low. When working with a tight budget, the temptation may be to go for the cheapest products you can find. It’s often better, however, to aim for “most effective” rather than “most affordable.” Think about your reason for wanting the product, find the products that best fulfill that goal and then work on making it fit financially. When money is tight, focus on spending it on something you know will work, rather than something that’s just “affordable enough.” You wouldn’t want to go with something so inexpensive that recipients will not wear or use it.