Premiums and Paid Products Spotlight: Keeping It in Budget
How to stretch your branded products budget.
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4. Keep decoration simple. If digital printing is out, have a plan to reduce decoration costs in other ways. Cost-reduction can be as simple as keeping it small and to a standard location, or it can be more complex. Redesigning a logo to be a one-color silhouette, for example, can reduce decoration cost, but you would have to consider its broader brand implications.
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Michael Cornnell
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