Premiums and Paid Products Spotlight: Keeping It in Budget

5. Think mobile and multifaceted. Products that offer a solid and versatile marketing reach can let you market in several different directions at once. A tote bag, for instance, can be used as a fundraising item, mailed as a reward to current supporters or packed with goodies at a charity event.

Michael Cornnell is senior editor for Promo Marketing and Print + Promo, two of FundRaising Success' sister publications, as well as author of Mike's Blog. Reach him at mcornnell@napco.com